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Digital Marketing

Choose your path to success with Digital Marketing

Best Digital Marketing Training & Certification

4.8 Star Rating: Very Good 4.8 out of 5 based on 7324 students ratings.

   DESCRIPTION


Digital Marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online. It extends beyond internet marketing to include channels that do not require the use of the internet. It includes mobile phones, social media marketing, display advertising, search engine marketing and any other form of digital media. In another word, It is explained as the promotion of the products or brands via one or more form of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze the marketing campaigns and understand what is working and what isn’t typically in real time.

   Course Description


  • What is marketing and digital marketing?
  • Understanding Marketing and Digital Marketing Process?
  • Understanding about Internet , websites , domain , web server , web hosting etc.
  • Planning of a website
  • HTML Basic
  • About CMS and creating website in Wordpress
  • Domain Booking
  • Server & Hosting
  • One Live Projec
  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc.
  • What is onpage SEO?
  • Keyword Research With Google Keyword Planner
  • Domain Selection & URL Structuring
  • Head Section Optimization
  • Meta Tag Optimization
  • Redirection Tags
  • SEO Friendly Content Writing
  • Heading Optimization
  • Keyword Density, Spamming Stuffing
  • LSI (Latent Semantic Indexing)
  • Image Optimization
  • Video Marketing
  • Robots File Creation
  • Sitemap Creation & Submission (html and xml)
  • Website Tracking Tools (Google Analytics, Google Webmaster Tools)
  • What is Off page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds
  • Google Business Listing (Google Maps)
  • Understanding in organic search results
  • Introduction to Google adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account
  • Understanding adwords account structure
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • How does adwords rank ads
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • Advanced level bid strategies
  • Enhanced CPC
  • What are flexible bidding strategies
  • Understanding ad-extensions
  • Types of ad-extensions
  • Adding ad-extensions in our Campaign
  • Creating adgroups
  • Finding relevant adgroups options using tool
  • Creating adgroups using tool
  • Understanding keywords
  • Finding relevant keywords
  • Adding keywords in ad-group using keyword planner tool
  • Understanding types of keywords Board, Phrase, Exact, Synonym & Negative
  • Examples of types of keywords
  • Creating ads
  • Understanding ad metrics Display & destination URL
  • How to write a compelling ad copy
  • Best & worst examples of ads Creating ads
  • Tracking Performance/Conversion
  • What is conversion tracking Why is it important
  • How to set up conversion tracking
  • Adding tracking code in your website
  • Checking conversion stats
  • Optimizing Search Campaigns
  • Remarketing
  • Google adword certification
  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Understanding Facebook marketing practical session
  • Creating Facebook Page
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page merketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking
  • Using power editor tool for adv.
  • What is Linkedin
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing
  • Company Pages
  • Understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing
  • Understanding Video Campaigns
  • Creating 1st Video campaign
  • Importance of Video marketing
  • Benefits of Video marketing
  • Using you tube for Business
  • D eveloping you tube video for Marketing strategy
  • Get traffic through you tube channel/video to your website
  • Create video adgroup
  • Targeting opti
  • Understanding bid strategies
  • Introduction to Google analytics
  • How Google analytics works
  • Understanding Google analytics account structure
  • Understanding Gooogle analytics insights
  • Understanding cookie tracking
  • Types of cookie tracking used by Google analytics
  • How to set up analytics account
  • Hot to add analytics code in website
  • Understanding goals and conversion how to setup goals?
  • Understanding different types of goals
  • Understanding bounce & bounce rate
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to setup goals
  • Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • Understanding filters & segments
  • How to set up filters & segments
  • How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
  • Understanding Mobile Devices
  • Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Fundamentals of Mobile marketing
  • App Store optimization
  • Creating mobile website through wordpress
  • Advertising on mobile (App & Web)
  • Targeting ads on Apps Targeting via location
  • Targeting ads on search engine
  • Content Marketing on mobile
  • Mobile strategy-segmentations option targeting and difference
  • SMS marketing
  • What is online reputation management
  • Why online reputation management
  • Understanding ORM scenario
  • How to deal with criticism online
  • Ways to create positive brand image online
  • Understanding tools for monitoring online reputation
  • Step by step guide to overcome negative online reputation
  • Best examples of online reputation management
  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging
  • How to Blog
  • What is Wordpress and How to Create with Wordpress
  • Wordpress Themes and Plugins
  • What is Affiliates
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How ot Earn Money with Blogging
  • What is Ecommerce
  • Top Ecommerce Website around the world
  • Ecommerce scenario in India
  • How to do SEO of an Ecommerce website
  • Why you need a solid Ecommerce marketing strategy
  • Formulating right Ecommerce marketing strategy
  • Ecommerce business
  • Case studies on Ecommerce website
  • Introduction to Email Marketing
  • Email Marketing Cycle
  • Building Email List
  • Creating a lead magnet
  • Setting up a squeeze page
  • Tackling spam
  • Effective Content strategies
  • Tips to improve conversion
  • Introduction to Google search ads
  • Sources for paid traffic
  • Creating Ads in Google AdWords
  • Creating a lead magnet
  • Display advertising
  • Creating and Managing your Ad Campaign

   Advantages of KVCH


  • Digital Marketing Application Deployment on device with Linux and Windows
  • Digital Marketing Application Deployment on Digital Marketing Market
  • Controlling the phone
 

   Training and Placement Assistance


KVCH has a dedicated placement cell that provides dedicated placement assistance to each one of the students. We understand how difficult it is for students to find a job in today’s competitive era. With millions of graduates in the market and only few jobs opportunities available, finding a job is the battle of the best.

KVCH provides students with the bundles of opportunities and a career breakthrough, we make sure that the students get the right opportunity at the right time at the right place. We have multiple campus drives and tie-ups with MNC’s which allows students of KVCH to land on to their dream jobs. We have a record of students who are placed by the KVCH because of the efforts of our Placement team.

 

   Top 16 Reasons to Choose KVCH for Digital Marketing Training


  • Digital Marketing training is designed according to current IT market.
  • Offer the best Digital Marketing training and placement with well defined training modules and course sessions.
  • Facilitate regular, weekend and customized Digital Marketing training..
  • One of the biggest team of Certified Expert Trainers with 5 to 15 years of Real Industry Experience.
  • Mentors of Digital Marketing training in Delhi helps in major project training, minor project training, live project preparation, interview preparation and job placement support.
  • Smart Labs with Real Latest Equipments.
  • Smart classrooms fully equipped with projectors, live racks, Wi-Fi connectivity, Digital Pads.
  • Silent and Discussion Zone areas in Labs to enhance Self Study and Group Discussions.
  • Free of Cost Personality Development sessions including Spoken English, Group Discussions, Mock Interviews, Presentation skills.
  • Free of Cost Seminars for Personality Development & Personal Presentation.
  • Varity of Study Material: Books, PDF’s, Video Lectures, Sample questions, Interview Questions (Technical and HR), and Projects.
  • Globally Recognized Course Completion Certificate.
  • Extra Time Slots (E.T.S.) for Practical's(Unlimited), Absolutely Free.
  • The ability to retake the class at no-charge as often as desired.
  • One-on-One attention by instructors.
  • Helps students to take knowledge of complex technical concepts.
 

   KVCH Trainer's Profile for Digital Marketing training


  • Are truly expert and fully up-to-date in the subjects they teach because they continue to spend time working on real-world industry applications.
  • Have received awards and recognition from our partners and various recognized IT Organizations.
  • Are working professionals working in multinational companies such as HCL Technologies, Birlasoft, TCS, IBM, Sapient, Agilent Technologies etc.
  • Are certified Professionals with 7+ years of experience.
  • Are Well connected with Hiring HRs in multinational companies.
 

   Placement Assistance after Digital Marketing training


  • KVCH is the leader in offering placement to the students, as it has a dedicated placement wing which caters to the needs of the students during placements.
  • KVCH helps the students in the development of their RESUME as per current industry standards.
  • KVCH conducts Personality Development sessions including Spoken English, Group Discussions, Mock Interviews, Presentation skills to prepare students to face challenging interview situation with ease.
  • KVCH has prepared its students to get placed in top IT FIRMS like HCL, TCS, Infosys, Wipro, Accenture and many more.
 

   KVCH Course duration for Digital Marketing training


  • Fast Track Training Program (6+ hours daily)
  • Regular Classes (Morning, Day time & Evening)
  • Weekend Training Classes (Saturday, Sunday & Holidays)
    KVCH Recent Placed Students